Even though Pepsi makes pizza taste better (and there's science to prove it), some pizza places don't deliver Pepsi. So we took matters into our own hands.

Recognition:
AdWeek Ad of The Day
5MM+ views on YouTube
10MM+ views on TikTok

When I adopted her, my dog was twelve, toothless and only had one eye. And yet, I loved her so much, I found myself wondering, “How could anyone have given her up?” This campaign is about that simple human truth. And also… vampires!

Recognition:
London International Awards: Bronze for “Vampire”

If GE’s founder, the inventor Thomas Edison, were alive today, I like to think he’d see a bit of himself in the hero of this brand spot for GE.

Recognition:
Clios: Bronze
Art Directors Club: Bronze
National ADDY Awards: Gold

Any car rental company can talk about cars. To reach National’s target audience of savvy travelers, we needed to talk about something they care about way more: winning.

My role on this campaign was creative direction. Credit for the idea and executions goes to the team:

Sara Carr
Jason Goldberg
Ross Hull
John Ratkowiak

A reindeer dreams of flying. A creative director dreams of making their own Rankin/Bass-style animated film. With this Macy’s holiday spot, both of their dreams came true.

PS. If you want a Tiptoe of your own, you can buy one at Macy’s.

Recognition:
Best Holiday Ads 2021 “The Drum”
Best Holiday Commercials “Entertainment Weekly”

The world’s northernmost Home Depot is only a couple hundred miles from the Arctic Circle. So it only makes sense that the world’s most famous workshop owner would shop there, right? We paid a visit to Fairbanks, Alaska to find out.

In a pandemic year when many had to make do with less, Macy’s wanted to remind people that it’s not the size of the holiday gift, it’s the amount of thought you put into it.

Recognition:
”Ad Age” Editor’s Pick
One of the year’s “Top Ten” Holiday Spots

Sometimes the best holiday gift of all is the box it came in.

Recognition:
”Creativity” Editor’s Pick
One Screen (One Club): Short List

The American Red Cross provides necessities like blankets, food and shelter to people who have been through a disaster. But more than that, they provide hope.

Recognition:
”Adweek” Ad of the Day
”AdAge” Editor’s Pick
D&AD: Wood Pencil

The press was focusing on GE’s stock performance. We wanted to put the focus back onto what really mattered.

In 2020, fashion lovers were all dressed up with nowhere glamorous to go. So Macy’s encouraged them to wear what they loved anywhere. (I was just a CD on this one. Credit for the concept goes to the team: Jackie Meyer, Pebble Goh, Tamara Yakov, Emma Wren)

Allowing dogs in the office isn’t crazy. It’s good for business. But how could we get bosses to see that? By showing them something really crazy: rhinos in offices.

In addition to social videos, we created a filter that adds a rhino to any office. Try it on Snapchat, Instagram, or Facebook.

Everything drives to a site where companies can get advice and info on going dog-friendly, and even apply for grants to cover the cost.

(My role on this project was CD. Credit for the idea goes to Pedro Corbett.)

People show their love for their dogs in all sorts of weird ways. But Cesar is a better way because it’s something dogs actually love.

Could a computer be creative? The proof was in the pudding… and the chili… and the burrito.

Recognition:
Effies: Gold & Silver (x2)
Cannes Lions: Shortlist
Echo: Silver

Cops, veterinarians and utility crews -- they're all working smarter thanks to IBM.

IBM’s Smarter Planet campaign had a rule. Every spot had to end with an IBMer saying, “That’s what I’m working on. I’m an IBMer. Let’s build a smarter planet.” But for the first twenty-five seconds, we managed to get pretty creative.

Lotus had an image problem: people thought of it as just another email program. The Lotus Knows campaign corrected that misconception by showing all of the other amazing things Lotus knows how to do. 

Recognition:
One Show: Bronze
Cannes Lions: Bronze
Effies: Gold
AdAge B2B Best 2015 

Howard Stern had just moved his TV show from on-air to cable and needed a clean way to advertise his extremely filthy content. This campaign used suggestive web videos to drive traffic to an equally suggestive landing experience. Visit the landing experience.

Recognition:
Adweek’s Bob Garfield called the campaign “An abomination.”

This tasteful print campaign drove trial of Howard Stern’s uncensored On Demand show.